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Replica Ulysse Nardin 1062-113 Complications Moonstruck watch
Brand: Ulysse Nardin
Series: Complications
Model: 1062-113
Movement: self winding
Case: Pink gold
Case size: 46 mm
Gender: men
Dial Color: Blue
Bracelet: Alligator
Clasp: Deployment
Glass: Sapphire
Water resistance: Yes
Quality: Japanese AAA
Functions: Minutes / Hours / Date / Moon Phase
Features: Astronomical Clock / Limited Edition / Dual Time (GMT)
jacob and co astronomia replica In the 1970s, the emergence of Japanese electronic watches once shocked the traditional mechanical watch industry at that time, especially the Swiss watch industry. The technical advantages of the electronic watch are obvious, and the error is only 1/60 of the mechanical watch at that time, and the price is lower. This technological innovation led to the collapse of a large number of Swiss watchmaking companies at the time, and many people were unemployed. Since then, the sales of electronic watches have quickly surpassed mechanical watches, and Japanese electronic watch companies have successfully established their own brands, such as Seiko and Citizen.
However, the watch industry has not developed in accordance with people's concerns. According to analysis, the global watch industry sales in 2013 will reach 60 billion US dollars. According to the Swiss Watch Industry Federation (FH), the total export value of the Swiss watch industry in 2012 reached 21.4 billion Swiss francs (about 23 billion US dollars), and the mechanical price of exported mechanical watches reached 2,200 Swiss francs, much higher than the quartz watch 274. Swiss francs, so mechanical watches account for about 20% of the total number of Swiss exports, but the amount accounts for 71% of the total.
So why did the new quartz electronics technology not eliminate the mechanical watch?
1. The technical change has not received the user's attention.
The accuracy of the electronic watch in the accuracy of the travel time does have obvious technical advantages, but specific to the user experience, 1/60 error is not a fatal weakness for most users. In fact, the accuracy of the travel time of the mechanical watch has been continuously improved, and the second-order error has never been the main concern of the user. The low cost of electronic technology is only reflected in some low-end watches. The electronic watch does not fundamentally change the core timing function of the watch. In other words, the improved accuracy of the electronic watch's travel time does not show a clear advantage over the mechanical watch.
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2, users pay more attention to the value of watches
With the emergence of various electronic devices with additional timely functions and the evolution of consumption habits, the positioning of watches as a timing function has been greatly weakened, but more as an ornament with fashion features and cultural connotations. To reflect identity and elegance. This kind of consumption positioning of the watch products makes the mechanical watch popular with users with its unique precision, exquisiteness and long-lasting hand. The technical advantage of the accuracy of the electronic watch's travel time is weakened, and it is difficult to become a decisive factor for consumers to choose. In particular, most of the electronic watches are regarded as cheap, and they are practical timing products, which are difficult for consumers to associate with their identity. Rolex also sold electronic watches in the early 1970s, due to the extraordinary sales performance.
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